Meet Our Founder!

About Edy Carolina 

The sales gal who makes revenue feel EC peasy.

 

Edy Carolina grew up in culturally rich communities where connecting with people from all walks of life wasn’t just a skill—it was second nature.

 

That early exposure sparked a lifelong curiosity about human behavior, which led her to study                  psychology and communication—laying the groundwork for a career built on empathy, storytelling, and strategy.

 

Before launching her revenue boutique, Edy spent nearly five years in SaaS sales—earning a reputation for closing big deals and turning complex messaging into plain eay-to-understand value props.

 

One of the main reasons her clients trust her is she lived in the trenches. She worked across industries—from cybersecurity to health tech—speaking directly with executives to uncover pain points and deliver messaging that moved the needle.

 

As an AE, she crushed quota by blending smart outreach with buyer psychology—and learned that the best sales conversations start before the first call.

 

That’s the whole idea behind EC Peasy:

  • Make lead gen less dreadful and more delightful
  • Warm up cold leads before your team ever picks up the phone
  • Create content that gets people saying “We need to talk to them.”

Whether it’s a warm email, a LinkedIn post, or a full-blown nurture campaign—EC Peasy helps you say what matters to the people who matter.

 

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